Client:  iVillage

​

Project Name:  Cross-Channel Banners & Promos

​

Medium:  Banner ads & Email copy

​

Brainstorming these banner ads and promotional blurbs was pure, imaginative fun.

 

iVillage was a women’s online community built around affinity-group channels (MoneyLife, Parenting, etc.). Each channel had its own landing page, online events, message boards, and email newsletter. It was a lively scene.

 

My job was simply to cross-promote the new features and events popping up around the site. I let loose and wrote the way I think and talk with my own friends. Here’s just a taste of my work.