Client: McGraw-Hill Education

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Project Name:  Open Court Reading Overview  

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Medium:  Video

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It takes creative muscle to transform a program brochure into an engaging video.

 

I began by writing the “go-to” print resource about the popular K–5 Open Court Reading curriculum. But McGraw-Hill Education also wanted a higher-level version that was accessible to a wider audience.

 

The designer and I worked together to weave an engaging product story from a thoughtful balance of still images, animation, and spoken/written words.