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Client:   Back the Pack

Project Name:  Awareness Brochure

Medium:  Print  


In some places, people still have to haul water by hand. Two local companies developed a solution and asked me to help them promote it.


The WaterWearTM Pack, a joint venture between Battelle and Greif, was designed for use in arid regions and the sites of natural disasters. This backpack is a far healthier way to carry water than traditional jars or jerry cans. I used storytelling brand identity to persuade relief agencies to buy it, I combining hard-hitting statistics with language that described their human impact.   

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