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Client:  The Columbus Diamond Exchange

Project: Name:   Customer Retention  


Medium:   Email → Blog post

Fine jewelry is a luxury. To keep customers of a local jeweler excited about his wares, I researched and wrote a series of blogs about gemstones, jewelry history, and jewelry design. I also wrote emails and sent them to his customers using MailChimp. Lacking a designer, I found my own images and did my best to place them aesthetically.


This email and blog post tell the true story of a customer whose diamonds went AWOL in a startling way.        

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