Client:   McGraw-Hill Education

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Project:  Awareness / Promotional Campaign

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Medium:  eBook → Interactive infographic → Video card

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A focus on results unites the elements of this multimedia campaign for Direct Instruction, a teaching method that is highly effective in helping even significantly below-level learners catch up with their peers.  

 

In addition to the pieces shown here, I wrote a comprehensive program overview brochure, a multi-page website, and a promotional mailer designed to generate warm leads.