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Write to the heart of your story.

Welcome to

Elemental Words

 There are roughly a million words in the English language. You only need a few.

The right words: clear, smart, and centered on your goals and your customers' needs.

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I'm a seasoned creative copywriter in love with the art of storytelling.

It shines through my diverse body of work. 

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Got a challenge? Bring it on.

Let me give you the words to bring your message to life.

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Relate.

I tell business stories in fresh, approachable ways.

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This government agency wanted to replace its no-frills newsletter with a full-color magazine …

It takes creative muscle to transform a program brochure into an engaging video …

How do you convince busy, profit-oriented truck fleet owners to go green? Keep your argument short …

Extend.

I craft messages with the power to span media.

expressive movement
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Nationwide Financial

Environmental

Branding

A focus on results unites the elements of this multimedia campaign for Direct Instruction …

Fine jewelry is a luxury. To keep customers of a local jeweler excited about his wares …

It’s tricky writing anything about death without sounding timid or gloomy. But it can be done …

Structure.

I build frameworks to simplify complex topics.

structural framework
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More than any other, this project gave me the confidence to write outside my comfort zone … 

A Columbus volunteer choir was seeking companies to help fund a concert series and its community service mission …

How would an educational publisher help its employees master a learning curve …

Evoke.

I capture the truths that move an audience.

capturing the moment
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In some places, people still have to haul water by hand. Two local companies developed a solution …

When McGraw-Hill Education asked its creatives for ideas for a branded holiday card …

When Nationwide Financial Marketing redesigned its office, it invited its writer and designers to develop ideas …

Brainstorming these banner ads and promotional blurbs was pure, imaginative fun …

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Flash of inspiration

“The difference between the almost-right word and the right word is really a large matter; it is the difference between the lightning bug and the lightning.”

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                     Mark Twain

Contact

I love creative problem-solving and connecting with like-minded people.

If my work sparks your interest, let’s start a conversation!  

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